3 Tips to Skyrocket Your Sales Acquisition From Facebook Ads in 2020
We all want to squeeze the most revenue out of our Facebook Ad spend as possible. It’s incredibly simple to do so…which is why people find it so hard.
Let us explain… people often overlook the basics in search of a complicated answer or solution. Here we take it back to basics and explore the core variables that will increase your conversion rate and lower your Cost Per Purchase (CPP).
Select ‘People who live here’
At Ad Set level when setting up your campaign, you’re given the ability to select which locations you want your campaign to be shown in. Just above this section, you’re given a drop down menu as shown below.
In 95% of cases, it would be in every advertisers best interest to select the ‘People Who Live In This Location’ option. This tells Facebook that you don’t want the advert to be shown to people just passing through the area or potentially even on holiday there.
This will ensure your Ads are shown to the most relevant people in your selected area(s), ultimately lowering your cost per purchase.
Ad Placements
Ad placements are one of the make or break variables that Facebook offers marketers. If you’re running a conversion advert across Facebook and Instagram, it’s best practice to only select the placements that have the most attention…naturally!
Below we’ve listed the 4 placements that we recommend you utilise in 2020…
These 4 areas are where most grossly under-priced attention is at – especially Instagram stories. Take advantage of these in 2020 as the cost of these are only going to increase!
Kill Unprofitable Adverts & Duplicate The Profitable Ones
This may sound obvious, but it fascinates me the amount of marketers who don’t do this.
When testing different audiences and advert creatives, its essential to stay on top of your data so you know exactly what’s working and what’s not.
48-72 hours after an advert gets approved is prime time to re-analyse and see what to kill. Any advert that’s running at a higher cost per purchase than your purchase price, delete it.
Any advert that is running at a lower cost per purchase than the purchase price, duplicate it.
It really is that simple.
